Once you’ve got your keyword, you can begin to use it to optimise your video in different ways to help improve your YouTube ranking. Keywords aren’t everything, but diligent keyword research certainly offers a good starting point in the world of YouTube SEO! 2. Once you’ve used one of the above tools to identify popular keywords that closely match the topic of your video, jot them down or export a list – and carry on reading this article for tips on how to use it to rank higher. This is a pretty good indicator of how popular and widely searched your topic is, and can help you work out what to make videos about, and in what order of priority.) (There’s no need to get hung up on the latter two – they’re metrics that give you a rough idea of how challenging a keyword will be to rank for, but they’re not always reliable indicators. The free version of the tool gives you a list of the most popular keywords relating to your search term, like this:īut with the pro version, you can dig a little deeper by also comparing search volume, CPC (cost-per-click), and competition. You just select your chosen search engine–in this case, YouTube–and then enter your chosen keyword. is the most ‘beginner’ friendly if you’re new to keyword research. They all work in a similar way, but KeywordTool.io. Popular keyword research tools include: Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io. This can help you ideate content on your channel. That way, you can use a keyword research tool to help you find the most popular search terms to use. Ask yourself: What is the focus of this video? What is the key word? (And be creative here: think tangentially.)įor future videos, it’s easier if you choose relevant keywords before you start. If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. Like all search engines, YouTube works by matching the users search term with the most relevant and highest quality results. Whether you’ve already posted your videos on YouTube, or you haven’t even pressed record yet, targeting a relevant keyword to base each video around will really help your YouTube SEO efforts. The first of our YouTube SEO tips is all about keywords. So let’s demystify the whole thing: let’s take a look at 10 ways to nail YouTube SEO, optimise your videos and channel, and, ultimately, get more viewers! How to rank YouTube videos fast 1. Whichever way you slice it, the success of any YouTube channel depends on being able to slide your content into those precious YouTube search results. In many ways YouTube SEO is more straightforward than other search engines.īecause, unlike Google and others, which give real weight backlink profiles, domain metrics and other complex factors to evaluate rank, YouTube SEO pretty much boils down to optimising things you can control: making awesome videos, and signposting them properly with technical stuff like video descriptions, playlists and metadata.
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